Cheap Insurance Companies and Their Services

To some people, cheap insurance companies are merely a myth, to others a reality they do not ever want to acknowledge, but one fact remains the same. Cheap insurance businesses are a commodity most people do not avail for different reasons. Some are scared that they might end up paying more than advertised others just do not want the extra expense.

It is true that there are quite a lot of insurance businesses out there on the internet that are not cheap at all, as well as insurance companies that are cheap and offer the best service. Then there are also cheap insurance businesses that are not just cheap with awful service (these are the ones you would want to avoid). If you want to save money while spending yet at the same time get the best service you will have to do some search into various cheap insurance companies.

There are two ways to find a good insurance company; online and by roaming around, but there is only one way to get a cheap insurance from a company i. E. Search the internet. The reason is simple, where an insurance company caters to clients across the state or just in your area, an online insurance company caters to people across America, and more business means better competition, which ultimately leads to cheaper and lower rates.

Keeping the above equation I know you will agree that the best deals are to be found online, however if you up and want to do business with the most advertised of insurance dealers, you are surely in for a heart-break. These companies in order to compensate for the high costs of advertisements offer some pretty high rates to their customers.

If you truly are looking for a cheap and reliable rate for your insurance, it would be wise for you go for the moderate kind of insurance businesses. These companies could be anywhere after the first ten or so search results. You can also choose to narrow down your results to your city, state, or even by using your zip code if you are searching for a company locally.

Remember to check on the bare minimum of insurance prerequisite in your state and then go forth with negotiating the essentials before negotiating the rates. Almost every state has some sort of bare minimum for their citizens insurance policies these days and it is entirely up to you to convert this slight problem into a blessing that does the most good for you.

Posted in Uncategorized | Comments Off

All About Insurance and How to Find Cheap Insurance

Insurance is very important. The way that insurance works is that a whole lot of people pay a small amount of money into an insurance pool. This pool of money will protect these people against some sort of risk, such as the risk of your car getting stolen. Because many people pay money into the pool, the pool becomes rich and full of money. Then if one person who has paid money into the pool gets their car stolen, then the insurance company will give them money out of the pool. The insurance pool can pay out much more money than that individual person had by himself.

The only reason that insurance works is because the problem that is the risk isn’t so big that it happens to everyone. Just think if everyone who invested money into the insurance pool had a car that got stolen, the insurance company wouldn’t be able to pay everyone out lots of money. Insurance companies spend huge amounts of money paying risk analyzers to work out how much risk is in place. They also pay an effective legal team to stipulate good terms and conditions so that clients don’t take advantage of the insurance company by making false claims.

Of course the bigger the company and the more clients it is, the more likely it is to be able to offer cheap insurance to the buyer. The more people that pay money into the pool, the bigger the pool of money becomes.

Well known companies are also able to offer cheap insurance, because they have a far bigger marketing budget, so they can reach more people and potential clients. It s also good to go with a big company, because they are more likely to be able to pay you out. They have a reputation to uphold.

On the other hand, big insurance companies have very good legal teams, so they might have to get out of paying you, by referring to small print in the contract that you may not have seen. So whenever you buy cheap insurance be sure to read the small print.

It is easy to find cheap insurance nowadays. Many companies are offering great deals. And a simple internet search will have you face to face with insurance quotes in no time at all.

Insurance is available in all sorts of areas. You can get insurance for your possessions such as your house, car or boat. You can also get health insurance or travel insurance. Some Insurance companies offer cheaper insurance packages to women. Some health insurance companies will not cover you if you have pre-existing medical conditions. You also get cheap life insurance or funeral plans.

Some people may want to insure their body parts, for example a hand model may insure her hands, because if she no longer has them she cannot work. You can basically find someone to insure you for just about anything. When you make a deal with an insurer, you are basically saying, in exchange for paying you a small fee, you will take financial responsibility for me if the stipulated event occurs.

Posted in Uncategorized | Comments Off

Compare Cheap Insurance Quotes – Save Time and Money by Comparing Cheap Insurance Quotes

How does your decision to compare cheap insurance quotes on the internet help you save precious time and money? The insurance market has become so competitive that it is impossible to identify a single insurance company as the best one around. There are many variable factors including the type of insurance that one wants, income and lifestyle of the individual, the asset that one wants to insure and the amount of premium that one is prepared to pay. In such a scenario, one cannot blame an individual for opting to compare cheap insurance quotes instead of entering the confusing world of insurance analysis.

How do you save money when you compare cheap insurance quotes? If you opt for quotes comparison, chances are very high that you will quickly identify the cheapest and most beneficial insurance policy for your life, car, home or any other asset. You will get a clear tabular analysis which will tell you how much one has to pay for each and every policy under consideration. If you do not compare cheap insurance quotes, you will have to prepare a comparative statement manually. This is next to impossible considering the fact that the average individual is rarely, if ever, conversant with how insurance policies work.

Another reason why one should compare cheap insurance quotes is that it helps save a lot of time. Getting quotes online helps you get all the information you want in a jiffy. You need not visit each and every insurance company’s office just to compare cheap insurance quotes. You need to state the amount of coverage you want and the amount of premium that you will have to pay will be flashed on the screen instantly. You can also get quotes through the telephone. In either case, a lot of time and effort shall be saved. If one considers the gas that one saves by avoiding visits to numerous insurance offices, the benefits of these free insurance quotes become even more significant. Never again will you have to take time out of your busy schedule to complete insurance related paper work. The web will help you take care of all that.

It is important to compare insurance quotes before getting signed up with an insurance policy. When you compare insurance quotes you can rest assured you are saving both time and money because you are guaranteed to get the lowest insurance quote.

Given the current recession it is important to make sure to prioritize your money and compare insurance quotes online. A good place to state would be an online website that actually allows you to compare insurance quotes online for free.

Posted in Uncategorized | Comments Off

Compare Cheap Insurance Quotes – Save Time and Money by Comparing Cheap Insurance

Before the invention and wide accessibility of the internet, people had to call around to compare cheap insurance quotes. They could spend hours of their lives on the phone only to find out that the best policy for them was the first one they called. They would then have to call the office back and go through the explanation again. Once they did they still had to go down to the local office and sign paper work and make a payment before they were insured.

Thankfully, times have changed and people don’t have to spend hours on the phone just to find the best rate. Logging on and going to your prospective insurance company takes a lot of time too. So how do you compare cheap insurance quotes to get the best deal on your car insurance? Just go to your favorite search engine instead.

By doing a search to compare cheap insurance quotes you will find a list of sites that offer multiple comparisons right on their site. Generally, these sites are not affiliated with any specific insurance company so you can be assured an accurate comparison.

It’s simple to compare cheap insurance quotes this way. All you have to do is input your information one time. Set the restrictions for coverage type and deductibles and hit the compare/search button. Within seconds a listing of all the major insurance companies will be appear on your screen. You can scroll through them and find the one that has the best coverage at the best price for you.

Often these sites will allow you to purchase insurance directly from them and offer discounts for doing so. By comparing cheap insurance quotes on line through one of the sites will save you time and money.

If you prefer spending endless hours on the phone just to get the best rate go right ahead. Using the internet can take the hassle out of buying car insurance. Who needs another headache when all you’re looking for is the best coverage in your price range?

It is important to compare insurance quotes before getting signed up with an insurance policy. When you compare insurance quotes you can rest assured you are saving both time and money because you are guaranteed to get the lowest insurance quote.

Given the current recession it is important to make sure to prioritize your money and compare insurance quotes online. A good place to state would be an online website that actually allows you to compare insurance quotes online for free.

Posted in Uncategorized | Comments Off

Comparing Cheap Insurance Quotes – The Best Trade Off Between Premium and Deductible

Shopping in general involves a lot of decision making. You have to be even more careful and use more analysis when buying insurance irrespective of the type of coverage you are looking for. You have to get an affordable deal that offers sufficient coverage. The best way in which you can do this is to collect as many cheap insurance quotes as possible. You can get this job done in no more than half an hour if you use the services of an online provider that gives you a bunch of offers from different insurers for free.

The more difficult part comes next. You will have to compare the different cheap insurance quotes you have obtained. It is essential for you to look for the most affordable of all deals. Apart from analyzing the rates you should check whether the insurance company offers any discounts that you might be eligible for. More importantly, you have to decide on the trade off between the premium and the deductible you will have to pay. Setting these two costs correctly will allow you to save a lot of money and to manage your budget more efficiently.

The premium is basically the fee that you have to pay annually or monthly for the coverage you get. In case you make a claim on your policy and the insurer approves it you will have to pay a deductible. It can be a set sum, but in most cases it is a percentage of the cost of the claim. You should also keep in mind that with health insurance plans the deductible is fixed and has to be paid once a year. Generally, the higher the deductible is the lower the premium is and vice versa.

You can save a lot by increasing your deductible. This is particularly beneficial when you buy auto and home insurance policies since you will have to incur this cost in an event that may never actually happen. At the same time everything is possible. Thus, it is best for you to set a deductible that you can afford to pay it at any time. You have to decide on how much you would want to increase this cost depending on a number of factors.

The main one is the premium. Generally, the experts recommend to any buyer to accept as high premium as they can comfortably afford. You should do some calculations in order to decide how much of your monthly income you can set aside for insurance. At the same time you have to take into account your savings. They will allow you to determine how much you could afford to take out of your pocket if you made a claim today. If this sum is not very large, you may think twice before setting a way too large deductible.

Overall, it is up to you to decide on the best trade off between premium and deductible. This is an individual decision that you have to take when comparing cheap insurance quotes. You have to make your choice by taking into consideration all relevant factors.

Posted in Uncategorized | Comments Off

Low Rate Health Insurance Quotes – Find and Compare Cheap Insurance Rates Online

First, ask your friends around you about the insurance policies, which they are using, but the most important thing to keep in mind is that your friend’s need may be different from the one, which is used by you.

The other thing is that you should not opt for a particular plan just because your friend has recommended to you. Instead, you have to go through the plan carefully and see that the plan provides you with different type of services that you are looking for. After all the research, one could choose a plan and can proceed with the plan.

The advantage for looking out for cheap rates online is the competition that is present among the insurance company’s, and each insurance company is alert of it. If you are looking to have cheap insurance then you have to compare the rates with different companies.

The most important thing to look out for is the zip codes, which are even ten miles from each one can actually have a huge difference in the periodical premium charges that is to be paid. This is also based on cost of livelihood and other factors as well.

If you are making a health insurance online, then you have to fill up the form online, where you have to answer some questions and it is a very fast process. There would be some general questions asked such as the age, the degree of risks, and the terms of premium and there benefits that is offered on the plan.

You can opt for a particular plan, which offers the services and the features, and if you think that, it will help your needs then you can opt for it. Some of them are comfortable with catastrophic insurances that would guard you from costly hospital and medical bills, but cannot have the coverage of doctor’s visits until a huge deductible is met.

Given the current recession it is important to make sure to prioritize your money and compare insurance quotes online. A good place to state would be an online website that actually allows you to compare insurance quotes online for free.

Posted in Uncategorized | Comments Off

12 Keys to Insurance Marketing Success

After working over 25 years with health, annuity, and life insurance marketers and recruiters, I am still amazed. Too many teeter around like inexperienced rookie insurance producers. They skip every opportunity that provides modern techniques, eliminates time wasting, and requires investing money in their success. MOST FAIL, thousands of others earn less money than a good experienced, and knowledgeable insurance agent makes.

The goal of this article is to make successful insurance marketing professionals more successful. For those not yet at that level, heading upward is rarely achieved without the guidance few others can provide. Because I like to tell it like it is, heed this warning. You should be currently mastering at least 9 of the key factors below. Otherwise your chances at recruiting or marketing success is slim to none.

THE 12 KEYS for Insurance Independent Marketing Organizations, National Wholesalers, State Managers, General Agents, Insurance Company Recruiters, Brokerage Directors, Independent Broker-Dealers, Insurance Company Regionals, Territorial Product Managers, MGA’s, and similar individuals or companies.

1. Understanding Your Competition Are they marketing the same product or how different is it from the one you are offering? Is their emphasis on higher commissions, better product benefits, or exceptional service. You should also know how many competitors in your territory exist, how they prospect for agents, how many producers are contracted, and copies of their brochures and contracts.

2. Why Insurance Marketers Fail As you might already know, in the first eighteen months of their career, 85% of life and health insurance agents fail to survive. Reasons broadly range from lack of management, ineffective prospecting, and poor planning to the unwilliness to spend money to make money.

3. Total Insurance Base Few marketers take the time to find out how many life and health insurance agents exist in their territory. How many of these agents are brand new. In contrast, what is the total that survived the critical first four years? The marketer or recruiter may be biting off more than they can handle. On the other hand, there has to be enough agents ready to bite.

4. Agents: Who to and Not Concentrate On This is what separates the young and old boys from the pros. Right now, thousands of agent recruiters are not concentrating their time on target marketing. Face the Facts! Not every life and health insurance agent wants your product. Nor are they healthy for your producer force. There are 4 basic groups of life and health agents, and your target lies within 45% of the total licensed representatives.

5. Importance of your Prospective Agent List A top priority item. Do you even have a targeted prospective agent list for your territory? If you do, you are in the smart minority. Even smarter, if your list closely matches agents currently selling a similar product to what you are offering. An experienced agent list compiler might be able to help you. Other sources, such as list brokers, directories, and even insurance departments rarely can.

6. How Types of Prospecting Differ Here is an area where recruiters and marketers stray far off. The choices include emailing, telemarketing, personal calling, trade magazine advertising, direct mail letters or postcards, attending association meetings, and others. There are not only wide differences in costs and personal time consumed, but in legal requirements. For example, a wrong phone call could cost you an $11,200 fine.

7. Best States to Recruit In This is critical knowledge for those whose territory is national or covers a grouping of states. Insurance marketers hit some states in your territory 7 times as hard as other states. Likewise, some agents in your marketing region receive 10 times the solicitation of others. Learn why sometimes it is better to stay out of big metropolitan areas. Test your territory to explore results, or talk to an experienced insurance recruiting advisor.

8. Increasing Income Techniques It is a fact that you are going to have to invest money, and consistently have a plan of continuous insurance marketing and recruiting. So many recruiters do not know what ROI stands for, or how to figure it out. A good ROI-Return on Investment (over 3 years) for recruiting agents could range from 5 to 1, or much higher. Experienced insurance marketers will respond that a producing agent/broker is worth at least $3,500 to them. That amount is more than at least 30% of self-considered marketers invest on recruiting in a year!

9. Prospecting Techniques to Reach Willing Agents To be successful in developing an agent to write your insurance products three things must be present beforehand. All three are almost of equal importance. First, your message must go to the right qualified agent. Second, your product must excite a need in the agent to want to sell it. Third, you must reach this right agent, with the right product, at the right time.

10. Tricks and Tips Increasing Response Very few worthwhile tips will be extracted from your competitors. Some you may luckily stumble upon. Marketing masters close guard the secrets to their success. One of the big tips is to make your marketing sparkle with tricks and tips not practiced by your competitors. Just implementing one good trick can increase your response rate by an additional 40% increase. P.S. Some insurance marketing writers, like me, will share them in insurance articles.

11. Wording and Designing Your Insurance Message Over 80% of insurance messages made visible to agents by ALL prospecting techniques will never be fully read. Most messages through out bait like vacations, cruises, bonuses, and tripling income within 12 months. Sadly, few realize the simple fact, “what is your product going to do to benefit me”.

12. Agent Recruiting Seminars This is one of the greatest ways to recruit numerous agents to produce business for you with one informative face-to-face meeting. To pull it off, you need to know how many qualified agents are in driving range. Next, you need to develop a formula of the correct prospecting techniques, tricks, and treats to get the maximum traffic to virtually guarantee success.

Remember that insurance marketing success is an upward journey. It is not a destination point where golden eggs are then constantly produced.

Posted in Uncategorized | Comments Off

No, You Can’t Become an Insurance Marketer

There should be a blazing sign that flashes in an agent’s car whenever thinking about becoming an insurance marketer. Selling insurance and marketing insurance are two different insurance career fields and should never be mistaken as one and the same. Some of the best insurance sellers miserably fail to even last one year as an insurance marketer. Likewise, many insurance marketers that could be considered successful have very little experience selling insurance. Although it must be said that selling, insurance is a good background prerequisite, as there are parallel traits that must be mastered.

Why do so many insurance sellers want to become an insurance marketer? Blame this on two things. First is the inner desire to be independent and run your own operation. However, many independent insurance brokers achieve building their own agency with outstanding performance. The second is the contract the insurance company or marketing firm has signed you to. The contract you signed has a provision for you to find associates or former insurance acquaintances, contract them, and receive money in the form of an override, every time they write business. Sounds like easy money right? Wrong.

During the next twelve months, at least 70,000 brokers will receive a multi-level contract. The multi-level contract puts your commission at the high level. At a lower level is the commission an agent would receive that you sign up. You would get the difference between the two figures. If you were commissioned at 90%, with the signed agent at 70% you would receive a 20% override amount. So if the agent so signed up, collects an annual premium of $1,000, then he would receive $700.00 and $200.00 would be credited to you. Many insurance companies endorse and promote this concept. After all, many advertising costs are spared if producers practice this option.

Project your efforts as being more aggressive. You find not one, but 9 agents willing to sign this lower payout brokerage contract. Dollar signs race through your head. You are not discouraged by the true insurance marketers, with higher contracts, who will benefit from every one of your actions. Wow, this could be big bucks, as 9 agents at 20% could mean 180% in overrides. You dream of each of them writing just $5,000 in premium of this great product. That means $9,000 in your pocket without hardly lifting a finger. Strangely, thousands of other producers share your dream.

You finally wake up in six feet of muck inside a pit with similar wannabee insurance marketers. Crawling out, you start to realize the dirty deeds that have been pulled on you. The marketing director, shovel in hand, did not mind saving about $4,500 in recruiting costs, when you personally recruited those agents. Your contract gives the marketing director the option at any time to cancel your contract. It also states that until you receive write a set amount of production, the contract will not be fully vested. Your marketing director emails you that your contract is being terminated. He will now be receiving all future overrides and renewals under his company contract.

Another killer. Suddenly your insurance marketing organization switches to say a new term life insurance company carrier. Of course, your contract turns to ashes. The new contract has one nice level, and is not multi-level. You and the nine other agents you recruited are suddenly being offered the same contact. No override provision is available for you. Never think for a moment that this is a trick exclusive to insurance marketing firms. Insurance companies were the inventors of the idea, for good reason. If they suddenly either drop the product you are selling, or replace it with one you fell is not suitable you will stop writing. The insurance company benefits by collecting premiums and renewals of your clients without you. Your payout is often totally ended with the marketing firm sometimes retaining some gain.

You were not a stupid person. Thousands of others slid into the muck of the real insurance world. What about if you had committed to yourself into becoming a full time insurance marketer. There are too many bullets loaded in the gun pointed at you. 70% of today’s marketers will not be recruiting agents 3 years from now. Mainly gullible people thinking they are looking at the opportunity of a lifetime will replace the 10,000 to 11,000 that leave the ranks. To even hit the success ranks, you often need 50 to 80 brokers actively writing business for you.

As a professional seller of insurance products, you have spent years refining selling skills, and building your presentation performance. Would you like to start over as a rookie? Well starting as a marketer is usually as a rookie. Even a step up to the head office in a marketing position, puts you under great pressure to perform or slide into the mud. Unless you so badly crave emotional, mental, and financial challenge, you cannot market insurance.

Analysis shows the earnings of many top health, annuity, and life sellers exceeding that of insurance marketing recruiters. In fact, the number of $100,000 or higher income earners tilts the scales heavily in favor of experienced insurance sellers.

Well published author, Don Yerke likes to concentrate on what you don’t know or what no one else dares to print. Tell it like it is.

Watch for his new paperback book debuting on Amazon this spring. It is loaded with great insurance marketing and recruiting information.

Posted in Uncategorized | Comments Off

Insurance Marketing Agencies – Insurance State Data Information Guide to Sell Insurance

Like insurance marketing agencies, each state also has its own personality. Analyzing insurance state data information, reveals where it is easier to sell insurance. This information is a guide to where insurance marketing agencies get best results for obtaining general insurance brokers and why.

Some states have loads of agents and brokers that are very friendly and open to new insurance opportunities. Other states seem locked in a time zone 5 years behind independent thinking states. Many factors, including state date information and census bureau analysis show how hard it is to get the attention of brokers, independent agents, and general agents to respond to your mailing offer. Insurance marketing agencies must concentrate recruiting and mailing to certain states that will definitely pay off. Using this guide is a great way to maximize your marketing budget and ultimate advanced marketing production results.

On the top 3 states it is: Florida, #1, California #2, and Texas #3. The #4 through #10 top insurance product marketing states are covered below.

OHIO, Rating #4

Finally, the first state that is not on the border or coast. The same land-locked trend is true of these next states on this page. Ohio we call “the profit potential state”. Our feedback from agent recruiting firms, using our lists is overwhelmingly favorable for over 20 years straight! The recruiting secret why results can be obtained almost immediately: Ohio has four distinct agent population districts instead of just one or two. This geographic factor makes it hard for a particular insurer to monopolize the entire state. The four metropolitan areas are Cleveland, Columbus, Cincinnati, and Dayton. Where do you set up your recruiting operation? Wherever it is, is also the likely location of most of your recruiting effort.

Factories with unions providing employee benefit plans are rather prevalent. Nonetheless, Ohio it is still a strong state for group and work site benefit plans. The Ohio agents that are with a major career life insurance company, are much less loyal than in most states. That means to you, the recruiter, they broker business to recruiting firms properly baiting their hooks. It also means a huge need for attractive brokerage products, expanding well beyond life insurance.

GEORGIA, Rating #5

Like most southern states, debit agents used to have an enormous impact on the insurance agents. These agents sold very small life insurance policies, and have established routes, where weekly or monthly they pick up the premiums directly from their clients. These agents were employees of the company, which means that when they left, so did their renewals which were not vested. The old route was simply passed on to another rookie agent to handle. Needless to say, low-income potential, high training costs, and modern banking policies have pretty much decreased debit life insurance company presence to a minimal factor nowadays. Georgia is split in two zones, 55% of the licensed agents in the Atlanta Area, Zips 300-303, and 45% for the remainder of the state. Our Georgia advice: Stay OUT of Atlanta. These Atlanta agents are bombarded with almost daily insurance solicitations for insurance products by fax, email, telemarketing, and direct mailing. The quality selected, outside Atlanta, area agents seem excited to receive a direct mail piece offering a genuine opportunity. Make your move to reward yourself with a sweet piece of the Georgia pie

WISCONSIN, Rating #6

There is no doubt that Wisconsin is a dominant Fraternal Life Insurance Company state. Their fraternal agents offer “certificates” instead of polices to “members” instead of clients. The Fraternal Organization holds benefit events for hard stricken members, and may be formed around a common work trade, religion, or life concept. The menu of products offered by Fraternal insurance companies is rather small. This gives the secret to Wisconsin recruiting: Fraternal insurance agents are exceptionally brokerage minded. The average number of outside companies a Wisconsin “broker” is licensed with, far exceeds the national agent average. As the state of Wisconsin is somewhat overlooked, its has over 10,000 agents that have already contracted with at least one outside carrier. Your carrier should be the next one they consider.

MINNESOTA, Rating #7

The state of Minnesota possesses many of the valuable marketing characteristics that Wisconsin has. In the land of ice and snow and lakes, it also has many fraternal life insurance agents. Consider this fact. Many large insurance brokerage orientated insurance companies have regional recruiting directors. In the Midwest, this central hub is Chicago, Illinois. This means 70% of their recruiting time and budget is conveniently located in that recruiting hub, even though the region includes other states like Wisconsin, Ohio, Michigan, Minnesota, or more. Our recruiting tip – Keep your recruiting dollars outside of a recruiting ‘hub’. Also giving less attention to Minneapolis/St Paul will produce more solid leads. The competition pressure is low, so your results could boil over the top.


North Carolina agents may carry a heavy accent, but they also carry a heavy brokerage swing that can easily hit you a couple homeruns. Usually the internet interest in brokers seeking marketers is closely aligned with the number of recruiters in this insurance marketing territory seeking brokers. In North Carolina, this scale is tipped drastically in a different direction. Good North Carolina brokers are looking for insurance marketing firms! We have noticed that North Carolina gets one-third the recruiting solicitation that Georgia does, and one-half that of Tennessee. Part of this credit goes to cities like Greensboro, Charlotte, and Raleigh, that all have good agent bases. This is unlike Atlanta or Nashville with sole agent population center domination. By recruiting top-notch North Carolina agents, you have so much to gain, plus one giant bonus point. The brokers in North Carolina are more loyal to a marketing firm that treats them right than anywhere else we have seen.

MICHIGAN, Rating #9

In Michigan lets look at the negatives first. The large presence of automobile and automotive supplier unions, among others has virtually wiped out the group insurance market. Some individual major medical potential exists but with Blue Cross being so dominant, and offering such paltry commissions, it hardly makes the market worth pursuing. Another drawback is that the metro Detroit area contains over half the agents and over half the population. The plus factors include the well-off union retirees who have moved outstate, the non-presence of insurance marketing hubs. This is further enhanced by the poor job career life companies have done helping agents overcome early career obstacles. Our tip is look for agents with at least 6 years experience. The metropolitan Detroit area is very good for advanced life and annuities directed at the professional market. However, observe the constant sways and effects of the economy in this metropolitan area. The out state area is prime for long term nursing care. Don’t zoom by the motor city state.

MISSOURI, Rating #10

Close to a tie with Michigan is Missouri, but still making the top ten round out. However, the state is very different, with very few unions and a median family income $3,000 below the national average. In this state, the good parts of Midwest agent personality; start to blend with some Southern Hospitality. It is surely a good show me state, where an abundance of independent and semi-independent agents know that show me a good product offer and I might be interested is a winning combination. The sufficient senior citizen base in the state would have to be rated good for long term nursing care, whereas the lower income could be a slight drawback to over sophisticated annuities. KISS – A Keep it Simple State.

Posted in Uncategorized | Comments Off

Success Story – National Mortgage Protection Insurance Marketing Firm

My records indicate that 70% of insurance marketing, brokerage, and recruiting firms fail within 3 years. The reason is often the inability to implement insurance broker strategy techniques. Here is a review of a national mortgage protection insurance marketing firm, which is successful. Some of the info presented may either give you motivation and inspiration, or provide some insightful tips.

The mortgage insurance marketing firm is named, “The Mortgage Protection Doctor & Associates,” to which I have no affiliation. I thank Jeff Futrell, the president, for allowing me to share some of the reasons for his success dating back to 1995. The two main insurance products sold by the firm are mortgage protection life insurance and white and blue collar disability insurance to protect the client’s investment in their home. Each of the products account for 50% of the business produced.

Even firm needs uniqueness to attract brokers and get premiums written. Jeff says that competition in the mortgage life insurance business is extremely competitive. As a result, he has developed a three-part strategy to separate him from the competition and to ensure his brokers have excellent earning capabilities.

Insurance Broker Strategy One By representing over 40 insurance carriers, the brokers are free to chose which insurance companies provide the right benefits. In many of his competitors’ alliances, they write almost all their mortgage life insurance with one to four carriers. Here the agents have complete independence to select whom to write insurance with, and they do. One of Jeff’s mottos is, “Promoting clients needs and policy benefits over commissions.”

Insurance Broker Strategy Two Here comes in the strategy of multiple insurance policies selling. So many mortgage protection marketers focus on the mortgage life insurance sales. Jeff does this, but has his brokers at the same time implement mortgage disability insurance sales. His brokers have a very respectable closing ratio of 60%. When you consider this is a double sale, mortgage life insurance plus mortgage disability insurance, this takes on a different light. This closing ratio would actually be better than a mortgage life insurance expert would with a 100% closing ratio, as Jeff’s brokers are making two sales.

Insurance Broker Strategy Three Something overlooked by almost insurance marketers, is contracting brokers and then helping them find clients. This is why in many insurance marketing and brokerage firms, 50% of the brokers recruited have not written a single case in the last 12 months. The Mortgage Protection Doctor has developed a highly effective lead acquisition method in house. Brokers participating in the program have lead sent out by direct mail to pre-qualified mortgage insurance prospects. The broker then directly receives the exclusive fresh leads back to enable promptly setting up a sale. This is a jumbo advantage over using a third party to provide what may be unpredictable and untimely broker leads.

Marketing Strategy Besides the three broker strategy methods above, Jeff takes his recruiting of agents very seriously. He starts by acquiring from an insurance name list compiler, broker names for a key marketing territory. His goal is to use an ongoing, consistent mailing campaign to recruit only brokers that meet his specifications. The mail method is sending oversized postcards with a special reply incentive out to these brokers. Secondly, he has tried advertising in Craigslist with mixed results.

Secret to Success As you quickly notice, everyone successful in insurance marketing and brokerage has his or her own reasons and secret methods. In this case, it is a proven lead system for brokers, a consistent recruiting pattern, and a relationship with strong insurance carriers. Above this rides the strong commitment to independence, both for the brokers and the firm. This is demonstrated by the fact that the top five carriers selected receive 75% of the business produced. What is highly irregular is that these top five insurers share this 75% evenly. That is truly proof of independence.

Additional Comment When the average insurance marketer is questioned what a producing broker is worth to them over a three-year period, the answer averages $3,600. With Jeff’s operation the figure is $30,000. You have to spend money to make money. In addition you should operate a little bit unique from other so called competitors. Very important is that your brokers require close communication and every opportunity to write your products. This is an inspirational success story that engages all three key elements.

Well published author, Don Yerke likes to concentrate on what you don’t know or what no one else dares to print. Tell it like it is.

Watch for his new paperback book debuting on Amazon early this summer. It is loaded with great insurance marketing and recruiting information

Posted in Uncategorized | Comments Off